1. What is SEO?
SEO stands for search engineoptimization.
A search engine is a tool many internet users use to find sites that
are relevant to their needs. The three biggies when it comes to search
engines are Google, Yahoo, Doogate and MSN. There are however,
hundreds of search engines available to internet users. Search engines
work by sending out spiders to crawl through the World Wide Web and
gather information. If you have the information they're looking for, in
the places they are looking, they'll find you and place you in their
results when a person is looking for your information.
The task of
understanding what search engines are looking for and putting it in the
right places on your website and in your content, is the essence of
search engineoptimization. So now you might be asking what do
search engines look for and where do they look for it? The answer is
keywords and links. Keywords in your html coding, keywords on your
webpage content, keywords in your content, and the number of incoming
links you have to your website.
2. How important is SEO?
Let's
just put it this way. What's better a few visitors who stumble upon
your website or hundreds of visitors that go to your website with the
direct intention of learning more or making a purchase?
With more
and more popular searching and shopping online, getting on the first
page or two of the search engine results can mean the difference
between keeping your day job and becoming an internet millionaire.
3. What are text links?
Links are just one of the tools you can use to increase your search engine optimization.
The more quality links you have, the better your search engine ranking
will be. Text links are links that contain only text. Wikipedia is a
great place to examine internal text links. The links are contained
within a sentence and when a reader clicks on them they are taken to a
different page on the same website. The kind of text links you're
looking for will be text links that will take readers from your
article, ebook, or web copy to your website.
An excellent tool to generate incoming links is to write copy for online audiences like article directories, blogs,
and ezines and insert text links in the copy. Webmasters will link to
the content and thus to your site. Additionally, when you allow free
reprints of your copy provided the links are maintained, you're
encouraging links to your website.
4. What are link farms and link exchanges?
Search
engines don't accept just any old link. The link has to be from a
relevant and quality company. This means you don't want to participate
in link farming. If a search engine suspects your links to be lacking,
they'll actually penalize you. Link farming or link exchanging is
essentially the process of exchanging reciprocal links with Web sites
in order to increase your search engine ranking. A link farm is a Web
page that is nothing more than a page of links to other sites. Stay
away from link farms. When you generate a link from another site, it
had better be relevant and coming from a real web site.
5. What is duplicate content?
The
definition of duplicate content is web pages that contain substantially
the same content. Search engines will penalize you for this. How do you
avoid duplicate content? Don't publish the same article in several
locations. There are many tools available online to help you re-write
your content so that it is 30%, 40%, and even 60% different. However,
the best way to avoid duplicate content is to simply write new content.
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