SEO is a process of arranging a web site's content to obtain high rankings in various search engines both the site and individual pages, and includes tailoring on-page text such as headlines and subtitles as well as choosing the proper keywords for a page's meta tags. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.

SEO promotion is using known conventions and in some cases deconstructing the algorithms of the developers of the search engines and working with them. You don't have to jump too deep into the world of search engine optimization to see it has a reputation problem in many circles. In some cases the reputation is justified and in others it's not. You'll also notice people proclaiming SEO as the greatest thing ever to happen, while others are proclaiming it dead.

One thing that's usually apparent in so many discussions about the worth of SEO is that the arguments often hinge on the definition of SEO itself.

People argue to the point of wanting to beat each other up and more often than not it seems they're arguing about completely different things. It's like you defining a horse as a car and me defining a plane as a car and arguing about whether or not cars can fly.

SEO process has basically two methods:

Internal SEO : Modifying the web site being optimized so that search engines love to navigate it which is known as "crawling" or "spidering". Search engine is a machine trying to understand what your web site is about but it has limitations like it can't interpret a picture, can't determine if a design is beautiful or ugly, can't count your visits etc and it has powers it can navigate the web site just by following links, it can understand the main theme of the web site, it can detect the language you write in; This machine can be helped via SEO to better understand what your web site is about;

Basically Internal SEO cover the following

• Site Analysis
• Keyword Research
• Competition Research
• Webpages Title
• Meta Description
• Sitemap Creation & Submission
• Web site layout including its content relevance
• Links - Link structure, Alt tags, Text link words and titles
• HTML validity
• Web site accessibility

External SEO : Proving to search engine that a specific is important by adding links to it manually (web directories, blogs, social networks – these are easily replicated by the competition) or making the web site so beautiful that the visitors naturally want to link to it, making your web site newsworthy, creating partnerships with other web sites – these methods are harder to replicate; Links are considered "votes" by search engine; Some "votes" are less important (an obscure web directory), some "votes" are very important

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